Friday, March 30, 2012

Further thoughts on podcasting in the radio world

Further thoughts, that I related to, rather than the pitches for religious programmes
Larry B. • I was able to get a podcast monetized 6 years ago! Should be a snap today! You are right in that the model is not working. No need to trash it. Just think outside the box. As we sit here and discuss "is podcasting radio?", we are still stuck in the rut of thinking the revenue streams are going to be of a similar model as well.
I found it very easy to create a revenue stream. Yes it takes making connections with related businesses and selling but none of that can happen or is needed if you are just another "radio" style show in a huge sea of shows. Who cares that you are doing a talk show in city X that reflects the same or similar content a listener can get off the radio or 12 other pod versions of it.
That is the issue!
Break out with new content that builds niche audiences and caters to specific industries and business. Here is a hint, one style of show is not even close to cutting it! Bring other talent in as hosts so people don't have to listen to your opinion all the time. Give things away!
Personally, I feel much of radio has resisted jumping into podcasting because most of the stations do not want to or know they are not going to be able to keep up with all of the content creation. It is easier to just purchase the programming you want to fill space, other than jock talk, and sell against that. The other issue is staying inline with a stations normal branding. Podcasting allows everyone to have a voice but not everyone needs to be heard as some people have no restraint.
The politics a station has to deal with just does not apply in podcasting and allows so much freedom of expression that many struggle to believe what they are hearing. Yes, some of it is good and some of it is really bad, but just like Youtube, a mass of audio dumping onto the web has a spectrum of quality. Over time people will settle in on what they normally listen to once they find it and find loyalty there. That loyalty can be of value to the right person.
Asking for money from your audience is like driving that Ferrari to mow the lawn but asking people to pay to sit in the stands(porch) and watch. You ask the home owner(industry related businesses) to pay. They are the ones that need content to leverage their brand against.
Streaming is great but normally is nothing more than the same show of traditional radio with a 30 second delay and different advertisers.
There has been so much doubt about podcasting from the start. I was there at the start. It has not changed. Good material and content will always prevail no matter what format you deliver it in. Convenience rules and is also something radio cannot address well compared to podcasting. Mainstream radio has the money locked up and is not going to let it go easily but is losing that hold as we speak.
There are a mass of companies out there that want your podcast audience/demo and will pay if you can figure out how to develop something inline with their customer base and expanded demo. Using a traditional radio style approach and programming, is at a minimum, off putting to these savvy marketing execs.
Brand building through content creation and distribution is what I consult in and I am open to talking more about ways to monetize content as well.
LarryB 1 day ago Charley H.
Charley H. • I could not disagree with Robin and John more about Monetization. Leo Laporte's TWIT network made over 2 million dollars last year, and there are guys like Jason Van Orden and Cliff Ravenscraft that have left rather lucrative jobs to podcast full time.
While they are exceptions to the rule, it is totally possible for a podcaster with a reach of a couple thousand listeners to pull down 1K per month from their podcasts. I also know a couple of people that have paid their way through college solely on income from their podcasts.
Here is my take on the differences between radio and podcasting.
While AC radio is always looking to reach "Becky" (or whatever her name is now) as their target demographic, she is looking for podcasts like Mommycast and other things she is interested in, like maybe a tv show she watches like Once Upon A Time or Fringe that she can listen to on her schedule rather than listening to the same music rotation all day everyday.
I guess I will sum this up by saying they call it BROADcasting because you are trying to reach the broadest audience possible within a single format while the successful podcasts are all about building a relationship with your audience around a specific niche topic.

Tuesday, March 13, 2012


Interesting discussion on podcasts on LinkedIn that caught my eye (rather than my ear)
Is Podcasting Radio? Do people still care?

Does radio need to be live, are podcast and on demand audio formats (BBC iPlayer / Soundcloud) now as important and excepted by the listening public as live radio.

A mate of mine recently said "Podcasts are dead" is that true to you or have they evolved into something else?
Could audio books be classed as a form of on demand radio programming? I really interested in hearing what people think.
Marc L. • I think podcasting is a strong part of the on demand media choices out there. Just take a look at sites like BlogTalk where anyone with an opinion can do a show. Mind you, the quality might not be the best, and the talent might be a bit rusty, but it gives the host the chance to be their own "voice of reason". From a listener perspective, people don't have to wait to listen to a radio program (or don't have to miss a radio program) as a result of podcasting. And, listeners can fine tune their listening choices thanks to podcasts. Dead? Nahh...just quietly lurking in the shadows.

Radio, in it's purest form, should always be "live", but the term "radio" is changing itself.

Robin D. • Taking it literally, podcasting is not radio.
"Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies significantly below those of visible light." - Wikipedia
"Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium." - Wikipedia So in reality, podcasting is another form of broadcasting, and has established itself as a prominent means of enjoying exclusive and diverse material without being tied to a piece of equipment at a set time in a set place. The sheer flexibility and variety of available podcasts, and the ease with which anyone can put out their own ones makes it a serious force to be reckoned with. As Marc says, "quietly lurking in the shadows", it's still the Web's best kept secret and has huge potential. The technology is expanding all the time, and our biggest increase in feedback now comes from the ability to play podcasts on car stereos.

When is an audio book classed as a form of on demand radio? I would say when it takes the form of a podcast downloaded from a radio station's website, such as a play, comedy show or documentary. If it is purchased in a bookshop or supermarket and marketed as an audio book, then it is definitely an audio book. To use the old adage - if it looks like a duck, sounds like a duck and feels like a duck, then it's definitely a duck!

Sunday, March 11, 2012

Trials of obtaining music

I had given Brian my standard advice of doing a Google search for the artist - song title and looking for a Last FM or Amazon result and using that to click on more information on any CDs listed to find an image of the CD, sometimes track listing, and perhaps a CD number to then go track it down in their favourite record store or at The Warehouse.

Sent: Sun 12/02/2012 9:23 p.m.
To: Ray Mankelow
Subject: That song
Hi Ray,
I have been given your email as part of a quest that I have been on for the last Fifty plus years. The song "Stair Way Of Love" had me enraptured as a mere Five to about Ten year old. I could even get it on my Crystal Set if I was very careful and didn't breath to loudly. I never could remember the singer, too young I suppose. However, now I appear to be getting closer to one of my most cherished dreams, to have some sort of record that will enable me to play it over and over again. All that stands in my way now, is how on earth does an old bloke like me figure out this down load business. I don't own any I pod, E pod or any other sort of pod, I have a rather ancient CD player and that's it. I did manage to bring up the site as given to me by one of your fellow D.J's, it certainly sounds like the right one, but there was only a snippet of the song which certainly sounded right, the intervening years being what they are. At least now I am a little closer, the song was sung by Michael Holliday, and the year sounds about right.
Will it be possible for me to buy the disc from somewhere, possibly a whole Michael Holliday disc.
With a little, a whole lot , of help from my reasonably savvy Wife we, with pointers in right direction, might even manage to burn it to a CD.
I would love to be able to listen to the whole song, but don't even know where to start.
This list of questions, I realise, is a hell of a cheek and a most unreasonable imposition, but the technology is way over my head and I don't have anyone else to ask.
So, I am taking a big breath and asking you to give of your unmistakeable ability with this technology and tell me, WHERE TO FROM HERE.
Please, please help me when you get a moment and you will make an almost old man very happy.
Most humble regards,Brian

Ray Mankelow
Sun, Mar 11, 2012 at 10:01 PM
to Brian
Once you've sampled the song and decide this is the track you want click on any of the albums pictured above - for example
The Magic of Michael Holliday
and you will see this includes "Stairway Of Love"
Now you know what CD you are looking for in your favorite record store.
Where abouts do you live and/or what Record Store would you go to?

11:23 AM
Hi Ray, that song is really starting to get in my head, my face, all the places that I don’t want it to, except somewhere I can actually listen to it, all of it.
I live in Pukekohe, there used to be a record shop, a good one, it closed. I Have’nt got a clue where I could go to even start to make enquires about a CD. It’s possible that the Warehouse might have something, but it’s like looking for the EYE of a needle in a haystack in those bins. I think that I might have to put that song right back to where it has been for all these years, in my distant memory. I really thought, with all the modern Techno gear available these days it would be a piece of getting a song, even just to listen to it again. That does not appear to be the case, not where I am concerned anyway.
Thanks anyway for all your help and Raylene’s.
There are about a dozen Emails in my file, all full of your good information, but I can’t unravel any of it to make it work.
I suppose that fact that I have seen sixty quite a while ago might have something to do with it. This is way over my pay scale, as the saying goes.

12:21 PM
Hi Ray,
Absolutely had to send you a quick line.
Believe it or not, I actually ordered a CD from Amazon of Michael Holliday with THAT SONG on it. What a process! My blood pressure has gone into dangerous, I have a headache, but I did it!
Thank you, thank you, thank you, for all the help that you have given me. At long last, well sometime in April, at least, I will be able to sit back and let all those childhood memories come flooding back. FABULOUS. LOVE IT.
Thanks again

Ray Mankelow
12:51 PM
to Brian
Well done, enjoy when the CD arrives.
As with all things, it's easy when you know how - it's just getting to that knowledge!
I was asking about location as there was one store in Taradale that seemed to be able to get records in for customers. I think it was Wayne of Zinc Records that would go to the trouble to source a song, whereas most record stores (with young staff) find it too difficult to go out of their way. Lucille Starr - The French Song was a case in point. Wayne at Zinc could get it in for customers but Coast listeners from around the country were being told it was just NOT available.
From an email sent Friday, June 26, 2009 8:41 PM that endorses the efforts of Wayne of Zinc Records

Hello Ray
SO good to hear you on Coast tonight and so glad you are getting plenty of shifts! To me you are a very special announcer. Do you remember poking me in the direction of Wayne at Zinc Records in Tarradale - Napier - well Wayne and i have developed a very special - almost 'pen friend' type correspondence - he is SO good at local news etc plus able to get any music purchases I require - ie, I have acquired several really good music DVDs from him which I really enjoy watching. Would love Coast to give him a plug?? Am currently listening to Kristoffeson - belive he turned 73 the other day? Remember my love of that famous line of his " Fumbled through my closet and found my cleanest dirty shirt"? Still love it. Meantime take care, keep up the good work and best wishes and regards from Jewells (Jim)!

Monday, March 5, 2012

Thoughts for the Chairman's Report 2012

Fit for purpose - a message, a saying, that Warren Vickery wanted me to remember as we said goodbye at the Hospice.
Warren was referring to dealings with the Government's fobbing UMSi off from getting an Auckland wide frequency with their machinations on granting us a license that had so many restrictions.
What the Government (and it's agencies) was offering was definitely NOT fit for purpose in Warren's mind. A mind that was continuing to plan/plot/strategise around these impossible conditions and to achieve an Auckland wide frequency for the Unforgettable Music Society.
I wonder what Warren would have made of Lawyer Mai Chen's book, Public Law Toolbox. Her book has advice on where to go, who to see and how to make representations. Instead of hiring a costly legal team to fight a battle against a government decision, she advises spending time hunting out the right body to take up the cudgels on your behalf.
Chen writes that, dealing with government does not have to be David vs Goliath. "Governments have unique vulnerabilities."
Secondly, timing is critical. "Most clients do not understand that government works to yearly and three-yearly (election) timetables.
Thirdly, find a common national or public interest. "The most important determinant for success in fixing a problem with government is not who you know, as clients often think, but whether there is a shared national or public interest for fixing a problem. Politicians and officials have to be able to justify policy or law reform, or expenditure of public funds to the electorate. The skill is in finding a shared interest with government in having a problem resolved.
Finding a national or public interest was a suggestion that had the UM Society try to develop a relationship with Grey Power. Warren was the main driver in that. I'm not sure that our Unforgettable Music voice has risen high enough up in the concerns of Grey Power as a body.
You may have seen/heard that Kiwi FM has been allowed to relax their commitment to all NZ music from 100 to 60%.
Ministry of Economic Development was looking at including the non-commercial Kiwi FM frequencies for Auckland, Wellington and Christchurch and two others - all of which were set aside for the youth radio network - in a review.
Whether that review gives us any opportunities to lobby our cause for the music for the Seniors of this country and steer the Government boffins away from youth radio network thoughts.
A John Drinnan story on Kiwi FM suggests that Government tender could realign the division between the two players in the commercial radio duopoly of Radio Network and Radio Works. That is especially the case in Auckland where the two firms are finely balanced.
With the passing of Warren and no visible means of financial support to get our Auckland-wide radio dreams up and running - is the Unforgettable Music Society 'fit for purpose'
Maybe the internet is a way of the future. Social media giants in Google and Facebook are using the radio model in some ways, offering a free service in exchange with putting up with some Ads. Facebook has to offer something to its users to attract more eyes that appeal to advertisers. Much like a radio programme attracts ears (listeners) to sell to businesses that want to use those ears to get to the purchasing minds. Somehow the social media likes of Facebook are (appealing to their users egos) getting more involved with their users, learning more about each and everyone of them to customise sales messages in a way radio hasn't been able to. Imagine an Ad break between songs that has different messages targeted at different listeners - individualised to each listener. Rather than say, just having Auckland Ads for Auckland listeners and Christchurch Ads for Christchurch listeners.
Maybe if we are streaming Unforgettable Music on the internet we could engage with listeners with our common interest in music. Maybe we could create podcasts on feature artists (Today FM Tonight At Seven style) and these podcasts could have targeted Ads based on customer supplied information.
At the moment we have a number of individual low power fm stations (mostly in Auckland) that use a base of Unforgettable Music to deliver their own particular style.

After posting this, through Richard Phelps on FB, I can across a discussion on using QR codes on radio